1 Reply Latest reply on Sep 5, 2017 8:03 AM by Juli James

    Conversions vs. New Names

    Advertising Department

      I pulled a report to help us understand the conversion rate and an additional column of "New Names" populated as well but had different numbers as "conversions". What is the difference between the two? If we have 51 conversions and 38 new names, does that mean that 38 people are new customers and the other 13 are people we already had in our database as customers? Thanks!