10 Replies Latest reply on Sep 6, 2018 7:58 PM by Helen Abramova

Email Marketing Benchmark Study

Pierce Ujjainwalla Sep 12, 2017 2:17 PM

I'm conducting a Marketo email marketing benchmark study that hopes to establish some benchmarks amongst Marketo users on email performance, email creation, email process and team structure.

Would love it if you have 5 minutes if you could participate: 2017 Marketo Email Marketing Benchmark Report Survey

Many thanks in advance! If you complete the survey we will make sure you email you a copy of the report when it's complete.

Cheers!

Re: Email Marketing Benchmark Study

Devraj Grewal Aug 31, 2017 3:05 PM (in response to Pierce Ujjainwalla)

Just took it, happy to help.
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- Re: Email Marketing Benchmark Study
  
  Pierce Ujjainwalla Sep 7, 2017 7:52 AM (in response to Devraj Grewal)
  
  Thanks Devraj!
  
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Re: Email Marketing Benchmark Study

Eric Price Sep 3, 2017 10:29 AM (in response to Pierce Ujjainwalla)

Filling out now.

Suggestion - Have the survey respondent start the email performance report (all-time) prior to starting the survey - my report took about 15 minutes to run

I added some comments to the survey as well. Thanks for doing this.
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- Re: Email Marketing Benchmark Study
  
  Pierce Ujjainwalla Sep 7, 2017 7:52 AM (in response to Eric Price)
  
  Hey Eric,
  
  Thanks for participating and leaving such great feedback in the survey. Much appreciated! I know for people with large databases who send lots of emails that email performance report can take a while to load. Good idea to give people a heads up to run that first.
  
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Re: Email Marketing Benchmark Study

Chris Johnston Sep 5, 2017 10:19 AM (in response to Pierce Ujjainwalla)

Thanks for doing this Pierce. Look forward to seeing the results.
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- Re: Email Marketing Benchmark Study
  
  Pierce Ujjainwalla Sep 7, 2017 7:53 AM (in response to Chris Johnston)
  
  Thanks Chris - we're going to leave the benchmark open for the next week or so and then compile all the data. So far we've got a great data set and I think it will be really interesting to see the results!
  
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Re: Email Marketing Benchmark Study

Doug Meierdiercks Sep 7, 2017 2:46 PM (in response to Pierce Ujjainwalla)

Just took it - looking forward to the results.
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- Re: Email Marketing Benchmark Study
  
  Pierce Ujjainwalla Sep 18, 2017 7:53 AM (in response to Doug Meierdiercks)
  
  Awesome! Thanks Doug. We are going through the data now and are in the process of preparing the report. It should be ready shortly.
  
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Re: Email Marketing Benchmark Study

Pierce Ujjainwalla Sep 6, 2018 9:16 AM (in response to Pierce Ujjainwalla)

Hey everyone!

This took us way longer than we hoped to pull it together, but the report is available for download here.

Thanks to everyone who filled out the survey!

Cheers!
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- Re: Email Marketing Benchmark Study
  
  Helen Abramova Sep 6, 2018 7:58 PM (in response to Pierce Ujjainwalla)
  
  This is super helpful, thank you Pierce Ujjainwalla!
  
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