4 Replies Latest reply on Sep 19, 2017 1:25 AM by Yanir Calisar

    Why Difference in A/B Campaign Impressions When These are shown to 50% each

    Kamaljeet Kaur

      We are running A/B campaigns and where we have chosen to show each campaign to 50% users. This means that impressions for each campaign should be equal. But we see the difference in impressions for each campaign. If impressions for campaign1 are 1100 for a specific week then impressions for campaign2 are 1180 for the same duration. Why are the different impressions shown for these campaigns?