2 Replies Latest reply on Aug 29, 2017 7:58 PM by Dan Stevens

    Channel for Tradeshows

    Wolfgang Weinkum

      We are about to set up the channels for trade shows. Thoughts on to use following channels?

       

      Member of program

      Invited

      No Show

      Visited booth

      Influenced

        • Re: Channel for Tradeshows
          Andy Caron

          Here is what we use:

          Invited

          Registered

          Attended

          No Show

          Visited Booth

          Attended Session

          Meeting

           

          We may not use all of them for every tradeshow, depending on what data we get from each tradeshow, but we have use cases for each one for most.

           

          Meeting to us means that they scheduling a meeting or consultation with us at the show or while at the booth for a time directly following the event.

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          • Re: Channel for Tradeshows
            Dan Stevens

            We use the following:

             

            Note how we distinguish between "visited booth" (where they're probably most interested in just getting their badge scanned to receive some small promotional item) and "engaged" (where the user actually had a productive conversation that may lead to an opportunity.

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