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Re: Channel for Tradeshows
Andy Caron Aug 29, 2017 9:11 AM (in response to Wolfgang Weinkum)1 of 1 people found this helpfulHere is what we use:
Invited
Registered
Attended
No Show
Visited Booth
Attended Session
Meeting
We may not use all of them for every tradeshow, depending on what data we get from each tradeshow, but we have use cases for each one for most.
Meeting to us means that they scheduling a meeting or consultation with us at the show or while at the booth for a time directly following the event.
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Re: Channel for Tradeshows
Dan Stevens. Aug 29, 2017 7:58 PM (in response to Wolfgang Weinkum)2 of 2 people found this helpfulWe use the following:
Note how we distinguish between "visited booth" (where they're probably most interested in just getting their badge scanned to receive some small promotional item) and "engaged" (where the user actually had a productive conversation that may lead to an opportunity.