12 Replies Latest reply on Aug 28, 2017 3:00 PM by Jason Kim

    Purl tracking program

    Jason Kim

      I am looking to use Marketo purls however marketo does not track users therefore i can not see who clicked on the purl and who landed on our landing page.  Can anyone provide suggestions on platforms that integrate with marketo and are effective with great usability?

        • Re: Purl tracking program
          Sanford Whiteman

          Saying "clicked" on a pURL is a clue that you don't need to use pURLs. pURLs are principally for non-digital publication (i.e. direct mail). If you're using Marketo to send, just use a standard tracked URL. Can you please describe your project in detail?

          • Re: Purl tracking program
            Dan Stevens

            And what exactly do you mean by "Marketo does not track users"?  Marketo absolutely tracks users - especially when those users are clicking on a link in an email or on a landing page.

              • Re: Purl tracking program
                Jason Kim

                After speaking with marketo support they do not track who clicks purls unless they have been previously cookied. The consider everyone else anonymous and they would not share that information. 

                 

                We are looking to send a direct mail piece with a PURL link for end users to visit. But we'd like to make sure that everyone who visits the PURL is tracked and visible on our side. However from previous experience not everyone is tracked hence the cookie.

                  • Re: Purl tracking program
                    Sanford Whiteman

                    After speaking with marketo support they do not track who clicks purls unless they have been previously cookied. The consider everyone else anonymous and they would not share that information.

                    It's actually even more insidious than that (by default). If someone has an anonymous cookie (as opposed to no cookie) pURLs don't use the pURL identifier.

                     

                    But this is pretty easy to work around

                    • when the pURL is visited, immediately erase the existing _mkto_trk cookie* and reload the page
                    • auto-submit a hidden form using a prefilled Email field so the session is associated
                    • now, even if the lead doesn't fill out a visible form, you know they hit the page (and all subsequent pages)

                     

                     

                    * you can use optional advanced programming to catch other cases

                • Re: Purl tracking program
                  Sanford Whiteman

                  (10K pageviews... isn't a lot of pageviews. It may be a lot of new customers, but it's barely a blip digitally.)