AnsweredAssumed Answered

How to tell which program a lead came from

Question asked by 39919 on Apr 8, 2014
Latest reply on Apr 10, 2014 by 24851
We have struggled with this and reporting on where a lead was acquired in our awareness initiatives. Our funnel consists of three sections: Awareness (top), Engagement (mid), and Sales (bottom). We want to be able to see what awareness program(s) were responsible for moving the lead to mofu and bofu. I've attempted to use Acquisition Program, but it doesn't always populate correctly. What have you used to gain visibility to where the lead came from? Note: We do not have access to RCA.