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Lead Scoring: How to Add Demographic & Behavioral Together

Question asked by 0b3386bd46f8725c8fc60510adae1c115945bd92 on Aug 22, 2017
Latest reply on Jun 23, 2018 by Dan Stevens.

I'm currently working on our lead scoring methodology where we have a demographic score and a behavioral score, which = person score.

How do you recommend adding these two together? Should this be done through each single campaign with tokens or should it be its own separate campaign?

I'm looking for a best practice or recommendations.