5 Replies Latest reply on Jun 23, 2018 10:32 PM by Dan Stevens

    Lead Scoring: How to Add Demographic & Behavioral Together

    Alexis Crawford

      I'm currently working on our lead scoring methodology where we have a demographic score and a behavioral score, which = person score.

      How do you recommend adding these two together? Should this be done through each single campaign with tokens or should it be its own separate campaign?

      I'm looking for a best practice or recommendations.