You've established your lead scoring model, now it's time to see check in and see how it's going. Share you tips/tricks on how you evaluate the performance and success of your model with the Marketing Nation Community.
Very well! Over 90% of our qualified leads are accepted by sales. Top tip: check in regularly with sales for feedback, and continually run data analysis on disqualified leads.
Here's an article I found online that may help: How to Build a Lead Scoring System in Marketo - Marketing Rockstar Guides
Not super well - we have scoring turned on for things, but are still working with sales on establishing thresholds. It's new for our organization - our sales team used to do their own marketing individually. So far, we've successfully proven we can track and provide leads and are on our way to turning things around and creating a true funnel. For anyone else who is in a similar situation, I suggest starting with a single campaign - a webinar or web content ... track the acquisitions for that program and see how they are scoring. Then find one person in sales who you trust to work with and validate the list. If you can provide even one lead, then there's room to continue to make progress. It's all about iterative improvements, not an overnight one-and-done change in process.
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