Happy Monday! I hope everyone has a great start to their week. Even though we are a few months past Marketing Nation Summit 2017, the thought leadership our Influencers shared around account-based marketing are still relevant today. We've got the recordings with great content from some of the best minds in the B2B marketing industry.
Here are just a few:
- What They Didn't Teach You in ABM School - Joe Chernov, VP of Marketing, InsightSquared
- Six Rules to Play the ABM Game Better Than Anyone - Megan Heuer, VP of Research, SiriusDecisions
- TOPO Analyst Shares Real-World ABM Strategies & Best Practices - Craig Rosenberg, Co-Founder & Chief Analyst, TOPO
- Create an Account-Based Marketing Strategy to Drive Consensus for Complex Sales - Ardath Albee, CEO & B2B Marketing Strategist, Marketing Interactions