3 Replies Latest reply on Aug 24, 2017 1:32 AM by Victor Herrero Fernandez

    Significantly reduced number of impressions in linkedin posts containing marketo landing pages

    Victor Herrero Fernandez

      Hi,

       

      We have observed that every time we post anything on linked in (regular or sponsored posts), the number of impressions on those posts is significantly lower if these posts contain a link to one of our Marketo landing pages.

       

      Has anybody encountered this before?

       

      Might it be that LinkedIn penalises posts that link to external sources? Might it be a bad configuration?

       

      Thanks in advance!

       

      Sanford Whiteman, I have seen you are everywhere on this forum... I dare you to stand up to the challenge!

       

      Here are some numbers that support the claim:

       

      Average results without link to Marketo landing

      - Impressions: 8.000

      - Clicks: 50

      - Interactions: 30

      - Engagement: 1%

       

      Average results with link to Marketo landing

      - Impressions: 2.400

      - Clicks: 15

      - Interactions: 20

      - Engagement: 3%

       

      Average PPC results without link to Marketo landing

      - Impressions: 30.000

      - Clicks: 150

      - Interactions: 45

      - Engagement: 0.75%

       

      Average PPC results with link to Marketo landing

      - Impressions:11.200

      - Clicks: 70

      - Interactions: 25

      - Engagement: 1.1%