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Re: Batch Email Campaign with Random 50% Holdout Test Cell
Devraj GrewalAug 10, 2017 5:17 PM (in response to Doug Meierdiercks)
Doug,
Are you testing content? If you are using the same content but testing the engagement between the two groups, I don't see the benefit if they are randomly selected.
If you are looking to perform a random sample, it can be accomplished with a flow step in a smart campaign like this:
1. Send Email: 8/10
Choice 1: If random sample is 50%
Default: Do nothing
2. Remove from flow
Choice 1: If was sent Email 8/10
Default: Do nothing
3. Wait 1 hour
4. Send Email
This randomly sends the email to 50% of the group and waits one hour before sending the email to the rest of the group.
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Re: Batch Email Campaign with Random 50% Holdout Test Cell
Doug Meierdiercks Aug 11, 2017 9:45 AM (in response to Devraj Grewal)I'm testing offer. It's an audience from a registration source that is high volume and low conversion to customer. So if I set up the smart list to identify this audience and then use the Send Email flow step with Choice 1 Random Sample is 50% - it will only send the email to 50% of the audience I created in the Smart List - correct? I don't want to send it to the remaining 50%.
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Re: Batch Email Campaign with Random 50% Holdout Test Cell
Devraj GrewalAug 11, 2017 10:03 AM (in response to Doug Meierdiercks)
Yes, using the random sample will work as you've described and make sure the default choice is to "Do nothing". If you are only sending the email to the random 50%, then use an email performance report and in the report's smart list, just use the filter "was sent email" and select this email in question.
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Re: Batch Email Campaign with Random 50% Holdout Test Cell
Doug Meierdiercks Aug 11, 2017 10:39 AM (in response to Devraj Grewal)Tested it in our Sandbox - works perfectly - thanks for the assist Devraj!
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