4 Replies Latest reply on Aug 11, 2017 10:39 AM by Doug Meierdiercks

    Batch Email Campaign with Random 50% Holdout Test Cell

    Doug Meierdiercks

      Hello Marketo Community!


      I'm sending a campaign to a specific audience (registration source+timeframe+no further activity) and want to send it only to a random 50% of said audience so that I can compare if there's any significant increase in conversion between the two groups.


      I initially set up an email program, but how do I hold-out a random 50%? Is it possible to do with the A/B Whole Email Test and just not select an email?


      Thanks in advance