Amazon Web Services (AWS) is seeking an experienced Marketing Automation Manager to enable the execution of global campaigns and deliver a great experience for our customers.
The successful candidate will have technical expertise with marketing automation, experience building and supporting global, demand generation programs, and curiosity to test and improve campaign performance. This role focuses on technical project management of the marketing automation development lifecycle in an agile environment including: requirements gathering, design/development, testing, configuration, and advanced administration.
Collaborate with global campaign team and regional marketing to successfully execute campaigns, ensure marketing automation best practices, and capture feedback for platform and process enhancements. Document and lead training for marketing automation processes, lead management, lead scoring, and trigger-based programs. Develop accurate campaign reports and dashboards and ensure timely distribution to key stakeholders. Evaluate new technologies and add-on applications to find inventive ways to improve campaign performance and evolve the marketing automation platforms.