1 Reply Latest reply on Jul 16, 2014 9:23 AM by 55d6791fa147d6cf505621c5af53c5cc24b918b1

    S. Florida Company Seeks VP of Marketing

      Vice President – Marketing
      To apply: https://careers-e-builder.icims.com/jobs/1031/vice-president-of-marketing/job 
       
      Are you a marketing leader who is ready to make a difference?  Are you anxious to work for a company that values marketing and recognizes that a well-executed strategy will be transformational for the growth and success of the business?  If so read on!  In this role, you will be an integral part of the executive management team reporting to the CEO.  You will be responsible for developing and executing the marketing strategy to support new customer acquisition, install base adoption, and brand awareness. You will be instrumental in expanding the business and ensuring our continued 40% annual revenue growth.
       
      About e-Builder:
       
      Founded in 1995 and based in Plantation, Florida, e-Builder is an award winning provider of cloud-based construction management software.  The most prestigious organizations worldwide (e.g., Facebook, CalTech, etc.) use e-Builder to improve construction outcomes.  As one of the fastest growing companies in South Florida, we are proud to be named a ‘Florida Company to Watch,’ to be nominated as one of South Florida’s best places to work, and for our CEO to be named South Florida Business Journal’s Ultimate CEO.  We’re excited to find innovative ways to marry technology with construction.
       
      We employ more than 100 talented professionals who together help our clients manage over $125 Billion in construction projects with the e-Builder software.  Come be a part of our friendly team-oriented culture where you can transform an industry and truly make a difference in people’s lives.  We pride ourselves on providing a great work environment as well as excellent compensation, team bonus and benefits including generous paid time off, 100% employer-paid health insurance, 401(k) plan with a company match of up to 4%, tuition reimbursement, and much more. 
       
      We know that a balance of work and play promotes innovation, so we sponsor a number of activities mixing fun with work.  Monthly lunches, quarterly teambuilding activities, employee go-kart races and our Holiday Party are just a few of the fun events.  Additionally, we sponsor employee participation in local fun and fitness activities, such as the Mercedes-Benz Corporate Run and the Warrior Dash.
       
       
      Job Description
       
      The Vice President – Marketing is responsible for developing and executing the marketing strategy to support these company goals:  (1) new customer acquisition, revenue and revenue growth; (2) install base revenue, adoption and customer satisfaction; and (3) brand awareness as a leader in our markets and a destination employer locally.  The Vice President – Marketing is an integral part of the executive management team and reports to the CEO.
       
      In this role, you will lead the marketing team to achieve your goals.  You will also collaborate closely with the sales and services teams to help them meet their goals.  Finally, you will work closely with the product development team to ensure that product enhancements support our company goals. 
       
       
      Primary Duties
       
      ·         Develop and execute the marketing strategy to support the company’s goals regarding revenue growth, install base adoption, and e-Builder’s brand as a thought leader and an employer of choice. 
      ·         Define the appropriate marketing department size and make-up to achieve the company goals and then hire, on-board, coach and lead your team to meet these goals. 
      ·         Act as a spokesperson and represent the company at industry events and when needed with industry influencers, press, and analysts.
      ·         Direct market research and competitive analysis to determine current and future revenue growth opportunities and marketing strategies to support the company’s goals.
      ·         Direct all content development to provide material that can be used across multiple channels (print, digital, social) and that supports the sales and marketing goals.
      ·         Define and direct marketing programs for new customer lead generation including:
      o    SEO and SEM strategies to achieve paid and organic site traffic targets.
      o    Website conversion from anonymous traffic to engaged prospects.
      o    Lead nurturing and other direct email and mail programs.
      o    Trade shows and other industry events.
      o    Company sponsored events (e.g., executive summits).
      o    Print and digital advertising.
      ·         Define and direct marketing programs for existing customer revenue and adoption including:
      o    In product (i.e., e-Builder) marketing programs.
      o    Lead nurturing and other direct email and mail programs.
      o    Company sponsored events (e.g., User Conference and client summits).
      ·         Define and direct marketing programs to promote the e-Builder brand including:
      o    PR channels including press releases, press coverage, speaking, awards and social media.
      o    Participate in job fairs and other local community activities.
      ·         Develop and maintain tools that support the sales and marketing process while promoting the brand including (1) corporate website; (2) sales collateral; (3) sales tools (emails, presentations, etc.)
      ·         Direct all product marketing management including (1) overall product strategy to support company goals; (2) packaging; (3) pricing; (4) market positioning; (5) go to market strategy; (6) market messaging; and (7) sales training. 
      ·         Develop metrics and success criteria to assess the impact of all marketing programs and activities.  Use data to show progress and to continuously improve results and productivity.
      ·         Develop the Company’s marketing budget and be accountable to manage the department to it.
       
       
      JOB REQUIREMENTS
       
      ·         Ability to think strategically but also roll up your sleeves and get things done.
      ·         Demonstrated process oriented mindset and approach to marketing.
      ·         Demonstrated strong analytical mindset and capability.
      ·         Specific Marketing Experience
      o    10+ years of software marketing experience to the enterprise (B2B).
      o    High dollar product with a long sales cycle and complex sales process.
      o    Product in the early stages of adoption (i.e., visionary, early adopter).
      o    Disruptive marketing experience – “changing how people think.”
      o    SaaS or cloud software is preferred. 
      o    Experience working with CRM and marketing automation systems.
      ·         Strong written communication skills.
      ·         Excellent people leadership and management skills. 5+ years as a manager.
      ·         Minimum Bachelor’s degree or equivalent. 
      ·         Travel as needed (North America and elsewhere) to achieve the goals. 
       
       
      JOB SNAPSHOT
       
      Employment Type:        Full-Time  
      Job Type:                     Marketing
      Education:                    4 Year Degree
      Experience:                   10 Years
      Manages Others:           Yes
      Industry            :                       Computer Software
      Required Travel:            Some Travel Required
       
      To apply: https://careers-e-builder.icims.com/jobs/1031/vice-president-of-marketing/job 

      CONTACT INFORMATION
       
      1800 NW 69th Avenue
      Suite 201
      Plantation, FL 33313
      Phone: 954-556-6701