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This depends on if you want to hold records back in Marketo until a certain criteria is met.
Once the criteria is met, you will need a flow step to update that field.
If you want to sync over a lead between both systems as soon as it is created via web, you can do so with a flow step or a hidden field on the form.
Watch your order of operations with whichever method you choose, the field should be marked as true BEFORE the sync to salesforce step.
Yes, I would want to send all inbound web/form leads straight to Salesforce. I'll see about adding the field to our forms - that may be the best way.
Thanks so much!
great! make sure you mark this questioned as answered!
Just know that merely adding a custom/hidden "SyncToMarketo" field to a form - and having the default value "YES" - will not automatically sync the lead from Marketo to CRM. Unlike leads/contacts that get entered into CRM (and automatically sync to Marketo), the reverse is not true. You have to physically create a flow step to to sync new leads in Marketo to CRM ("sync to SFDC"). Otherwise, they stay just in Marketo.
The "SynToMkto" field is for CRM - and to allow you to tag specific records that you don't want to sync back to Marketo.