4 Replies Latest reply on Aug 3, 2017 2:06 PM by Scott K Wilder

    Segmenting database and emailing segments

    Scott K Wilder

      I do weekly email campaigns to various segments in my database. Some of these segments are based on job titles and some are based on geo - location (city, state, etc.).

      Therefor an individual can be part of multiple segments. For example, a person who is an HR Director (Job Title) and lives in Sacramento (Location) would receive content in their email related to the job title HR Director and the location Sacramento. Another person who just falls in the Sacramento segment (and is not an HR Director) would only receive Sacramento related information. Any thoughts on the best way to handle this. Is there a way to do one email that pulls all segment specific information into each email.