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Hi Liz Krupka - dynamic functionality is based off of segmentation functionality, and by Marketo's definition, leads can only be in one segment of a segmentation. Thankfully, you can use the segmentation functionality to rank which one of your segments your want your lead to fall into first.
Good documentation here: Understanding Dynamic Content - Marketo Docs - Product Docs
I definitely would try not to punish people who meet multiple criteria by making it seem as if they didn't meet any!
In addition to David's note:
- You could switch to Velocity (Email Script) tokens, which can handle any number of permutations and allow for a matrix of segments.
- Though 31 segments is too many for this approach, when I have, say, up to 8 primary segments that I don't want to be mutually exclusive, I create a different segmentation for each one, each with a single segment + the default.