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Known leads and progressive profiling

Question asked by 08c09fb342fcdc60dcd020794aa036017d1167c4 on Jul 31, 2017
Latest reply on Jul 31, 2017 by Sanford Whiteman

Hi all,


I am wanting to create a form that will only appear if the visitor is an unknown lead.

In Forms 2.0 I can set up to show Custom HTML if the user is known, which works well?

But I also want any known user to also answer one of our Progressive Profiling questions.


Is this possible using the "Known Leads" option?


How does Marketo actually define "known"?
Is it the Tracking ID with First Name , Last Name, email address or just email?


I don't want users to be faced with a large form every time even though we can pre-fill the fields.

I want a more elegant solution that will only show form fields for missing data hence progressive profiling.


Am I better creating a custom form using Javascript to test for form fields that are empty?


Any thoughts