1 Reply Latest reply on Aug 1, 2017 10:29 AM by Josh Hill

    Possible reasons for accelerated email list decay?

    Darrell Alfonso

      One of our regional offices is experiencing a list that is shrinking at above average speed.


      Started with a total of: 25264


      June 2016: 21005 mailable leads

      November 2016:     18109 mailable leads (14% decay)

      July 2017: 13708 mailable leads (24% decay)


      Overall Yearly Decay: 35%

      Benchmark: Yearly Database Decay = 25%


      Right off the bat I am thinking bounces and unsubscribes, which I'll try to run some reports on. But was looking for other ideas (also suggested ways of running reports like this to do a suitable comparison)


      Thank you!