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Setting up ABM / Web Personalization in Marketo

Question asked by 2c8ff6306cdd8bebcd6386011c532926b9485fec on Jul 31, 2017
Latest reply on Aug 4, 2017 by Trent Cross

Anyone have experience setting up ABM and/or web personalization in Marketo? I am looking to put together a plan for implementation, and a "prep" plan for what can be done before we purchase the add-ons. For example, one of the first things that we need to do is map out our revenue cycle modeler in Marketo to align with our Salesforce instance (so everything is tracking consistently and accurately across platforms). Another thing I have heard is to ensure all campaigns have period cost assigned.


Katie Bullinger I was told by Frank Knox (at Marketo) you may have some insight into setting ABM up as Pluralsight was an early adopter?


Would love to hear your feedback! I'm happy to share all of my findings/research once we get this project going as well. Thanks!