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Leveraging Dynamic Content

Question asked by Amanda Thomas Champion on Jul 31, 2017
Latest reply on Aug 22, 2017 by Amanda Thomas

We're getting ready to implement capabilities form Evergage to insert dynamic content into our engagement streams. Our engagement streams are more general, so to make content and CTAs more relevant, we're pulling form actions taken (at anytime) on the website and inserting dynamic email copy and CTAs. Of course we plan to do more Marketo based dynamic content in the future as well.

 

Has anyone else used Evergage for dynamic content? What other tools do you use besides Marketo? How do you breakdown your dynamic content in Marketo?

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