4 Replies Latest reply on Aug 1, 2017 10:45 AM by Amanda Thomas

    Custom UTMs based on Segments

    Amanda Thomas

      Hi All,

       

      We have the standard issue (non ABM) of Marketo. We'd like to send an email to two groups of people. We want the main CTA in the email to have one UTM for Group 1 and a different UTM for Group 2.

       

      We're using Evergage to view the UTM and display a different form for Group 2. We don't want to send two separate emails, just one for both groups (same email program, same time).

       

      Does anyone know how we can do this?