We need your advice.
We are trying to fully automate our trigger emails in Marketo, and want to avoid manual uploading lists. We have SQL Server database which hosts our customer data and the data is refreshed daily. Is there a way to push data from a SQL database to Marketo lead database?
I saw something in launch point that it can be done via a SSIS Component for Marketo. Is this the best option since we already have SQL Server in place or there are other alternatives can be considered? What about the implementation efforts given that we have limited IT resources?