4 Replies Latest reply on Jul 24, 2017 1:23 PM by e46183c9327ac5a5abb1af1349036a81d413bf75

    SFDC fuzzy logic matching rejects new lead sync?

    Christina Zuniga

      This week I had a lead into my system using a Gmail address but quite a bit of information (registered for my upcoming event). I got a notification saying there was a sync error: "Failed: DUPLICATES_DETECTED: Use one of these records?"


      I looked for a dupe by email, but couldn't find it. Eventually I realized there was a duplicate of this lead...under a completely different email address (his work email address).


      I opened a ticket with Marketo asking how Marketo was able to identify the lead using fuzzy logic, but they responded that Salesforce did this and rejected the sync! My CRM guy said a new release came out from SFDC and it might be related to that. Has anyone else seen this??