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Let's say you want to send a tradeshow invite to:
-Anyone who attended the show in the past OR
-Anyone who has the product line that the tradeshow fits
-is in your CRM
OR -has a lead score of at least 50
Filter 1: Program Status was changed: TS-2016-Your Tradeshow
New Status: Attended
Filter 2: Product Line = TradeshowProductLine
Filter 3: CRM Sync = TRUE
Filter 4: Score is at least 50
Your filter logic would be 1 or (2 and (3 or 4))
Thank you so much for your reply! That makes perfect sense.
Appreciate your help,
Hey Laura Kimball,
Rachel Noble 's example is a really good one. If it helps at all, you can think about it in a more plain english context like follows:
Say you're looking for an audience of customers who live in London, and travel to work either by car, or by the tube and foot. This would be a good example for the logic structure 1 and (2 or (3 and 4)), where:
1 and (2 or (3 and 4)) = London and (car or (tube and foot)).
It can take a bit of practice, and while you're wrapping your head around it I strongly recommend doing some scenario validation tests - map out a few key data scenarios you are likely to encounter, and apply your logic over them to see if they pass or fail as you expect them to - you can either do this by hand or with a test list in the system.
Awesome! Thank you Grace!