Looking for best practices on how to manage a large unsubscribe list without paying for the non-marketable leads.
We have about 47,000 marketable contacts and in addition, we have a substantial amount of unsubscribed/inactive contacts. We don't want to pay for those inactive/unsubscribed contacts but don't know what the best approach would be for management now and moving forward.
- How is your team managing unsubscribes and inactive contacts?
- Do you pull those unsubscribed and inactive contacts into Marketo?
- How do you determine what contacts to sync to Marketo vs. remain in your CRM?
Appreciate any advice! Thanks in advance!