12 Replies Latest reply on May 22, 2018 9:31 AM by Beth Massura

    Best Practice HELP: Unsubscribe Management

      Looking for best practices on how to manage a large unsubscribe list without paying for the non-marketable leads.

      We have about 47,000 marketable contacts and in addition, we have a substantial amount of unsubscribed/inactive contacts. We don't want to pay for those inactive/unsubscribed contacts but don't know what the best approach would be for management now and moving forward.


      • How is your team managing unsubscribes and inactive contacts?
      • Do you pull those unsubscribed and inactive contacts into Marketo?
      • How do you determine what contacts to sync to Marketo vs. remain in your CRM?


      Appreciate any advice! Thanks in advance!