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Yes it is doable. All you have to do is create a class in your stylesheet/CSS and put the default style there.
And call the same class in your link tag.
I am not why your web developer thinks it is not possible but could be because of some template structure.
Hope this helps.
This is on top of Ravi's reply, it can be done using css classes, but you will see that style in Marketo editor and some of the email clients, but to make sure the hyperlink color is rendered across all email clients, you have to add the hyperlink color inline to the element e.g.
<a href="<link>" style="color:#<color code>">your link</a>
1 of 1 people found this helpful
Hi Amy and Arun,
It's also important to add a span in your link to ensure compatibility in Outlook. You can also set the decoration style in the meantime: <a href="<link>" style="color:#<color code>; text-decoration:<none or underline>;"><span style="color:#<color code>; text-decoration:<none or underline>;">your link</span></a>.