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Multiple Scoring Models

Question asked by Erin Cavanaugh on Jul 20, 2017
Latest reply on Jul 20, 2017 by Rachel Noble

How do you handle multiple scoring models?


We serve multiple industries, so we have different personas for Healthcare vs Apparel vs Foodservice, etc. Both their demographics and behavioral activity are different from one another.

Would we have to create a Healthcare Behavior Score field, a Healthcare Demographic Score field, and a Healthcare Total Score field?... Create a Healthcare Scoring campaign... and then so on for each persona?

This seems like ALOT of different campaigns running in the background, but not sure else how to do it?