AnsweredAssumed Answered

Lead duplication when created from Salesforce and Web API

Question asked by e46183c9327ac5a5abb1af1349036a81d413bf75 on Jul 18, 2017
Latest reply on Jul 18, 2017 by e46183c9327ac5a5abb1af1349036a81d413bf75

Leads are created on our Marketo from two sources - and Web API. In an ideal situation, if a lead exists on Marketo and if another source tries to create the lead using the same email address, it should sync data to existing profile instead of creating a new duplicate lead profile with same email address. We have accumulated thousands of such duplicates and they continue to add up every day.


Here is a visual representation of this problem:




I'd love to know if the community has any ideas and best practices that can help us resolve this problem.