0 Replies Latest reply on Mar 21, 2014 10:23 AM by 31909

    Marketing Automation Manger for Global Enterprise in San Diego, CA

      Hi guys! CareFusion is looking for a marketing automation manager to join our team here in beautiful San Diego, CA. Details are below. If you're interested, send an email to kristin.diiorio@carefusion.com. It's a great company with an amazing team.



      CareFusion is looking for a Marketing Automation manager to join global marketing team and lead marketing automation strategies and adoption across the business so that we can be a more effective organization and understand the revenue that marketing is driving. The candidate will be responsible for lead management strategies including lead nurturing, scoring and qualification processes using Marketo, our enterprise marketing automation platform. Additionalty the candidate will manage email marketing strategy.   
      Essential functions of the position include, but are not limited to the following:
      •           Manage automated marketing functionality- deploying email, managing landing pages and web forms including testing to ensure data posts to the right location.
      •           Work collaboritively with our 9 businesses and marketing managers to set up lead nurturing strategies
      •           Implement tactics such as progressive profiling, landing pages and email tempaltes
      •           Creating, testing and deplying our clients’ e-mail marketing campaigns using our web-based applications.
      •           Consult with clients on email strategy and nurturing strategies to meet their objectives
      •           Provide email design direction to in-house staff of graphic designers
      •           HTML development of email templates from design wireframes
      •           Email marketing analysis and benchmarking
      •           Development of list management strategy and opt-in practice
      •           Help clients interpret results of marketing campaigns
      •           Web analytics using webtrends and salesforce.com 
      •           Manage process documentation and ensure everyone is trained on up to date processes
      •           5+ years experience in online marketing
      •           Experience managing email marketing and demand generation programs
      •           Marketing automation, lead nurturing experience
      •           Experience with Metric analysis using systems such as Google Analytics and Webtrend
      •           Experience with content management systems a plus
      •           Basic HTML
      •           Strong analytical skills
      •           Strong communication and persuasion skills
      •           Experience with SalesForce.com is desirable
      •           Excellent customer service orientation including strong support and communication skills
      •           Strong project management skills
      MBA Preferred