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Re: How to avoid exceeding API call limit, because of (one off) bulk email
A massive amount of Marketo API calls, or CRM API calls? What exactly are you doing to consume API calls as result of the send (which, by the way, isn't really a "very large" amount)?
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Re: How to avoid exceeding API call limit, because of (one off) bulk email
We're using webscript that send data over webservice (API calls, it's called admin). It helps tracking and triggering several flows. We can't work without.
So when many visitors click and interact, this can result in a large amount of API calls. Our daily limit is 50,000. Normally we stay well within this limit. But when sending bulk mails, we exceed this.. Even cutting it up in 5 pieces doesn't cut it.
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Re: How to avoid exceeding API call limit, because of (one off) bulk email
We can't work without.
Well, I don't know what it actually does. (Specifics would help, since I don't know of any successful Marketo workflow that requires one externally generated API call per individual email).
I can say you should rethink your architecture since it was not built for the real world of Marketo... again, 50,000 is not a very large send, it's merely large.
If you explain what your app does in detail -- avoiding the XY problem of assuming it's the only way to do what you want -- we can help you rethink your architecture. If you insist on sticking with what you've got, no one here can make 50,001 calls be less than 50,000!
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Re: How to avoid exceeding API call limit, because of (one off) bulk email
We have a very similar issue, although we are hitting those limits at least once or twice a week, every time we send a large email blast (~70k). We are currently using NetSuite as our CRM system so every time we send an email or make mass updates to leads in Marketo we will hit our API limits for the day. It sometimes can take 2-3 days to clean out the back log of leads waiting to sync to NS or other technologies we have synced with Marketo.
The only solution we have found that works for now is breaking up our large email sends over two days and aim for Saturday and Sunday sends as well. This prevents the API limits from blocking our inbound leads from getting to our sales team on working days. I would be curious if you are able to come up with any other solutions as this is something we are constantly struggling with as well, and Saturday sends are definitely not ideal for us.
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Re: How to avoid exceeding API call limit, because of (one off) bulk email
NetSuite uses inbound Marketo API calls? Sheesh. Didn't know it was that primitive as opposed to SFDC sync. You can of course pay for more API calls from Marketo, but it'll cost ya...
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Re: How to avoid exceeding API call limit, because of (one off) bulk email
Yeah...it is rough. NetSuite is a very "special" and "fun" tool to integrate with Marketo.
And yes, we have explored purchasing extra APIs but unfortunately likely won't be able to swing that in the budget until next year some time (hopefully!).
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Re: How to avoid exceeding API call limit, because of (one off) bulk email
Hi Valerie,
As for Ronald above, I do not understand why sending emails would consume API calls. Can you explain a little more your process here ?
-Greg
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Re: How to avoid exceeding API call limit, because of (one off) bulk email
Our main amount of api calls are used by the Munchkin code. So every time a lead visits our website, it sends his behaviour over to Marketo.
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Re: How to avoid exceeding API call limit, because of (one off) bulk email
Also pls move the thread to Products as that's where it should be located. ("Central" being for general mktg topics and not Marketo product support.)
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Re: How to avoid exceeding API call limit, because of (one off) bulk email
Hi Gregoire,
We're actually not entirely sure why it makes us hit those limits either. The triggers used to force the sync are based on lead activities (clicks email, visits web page, form fill, interesting moments etc.). We have removed all interesting moments tied to email activity to see if that would help mitigate the issue, but it hasn't. And as awesome as I think our emails are, we aren't getting that many email clicks or visits off our email blasts. So, we aren't exactly sure why the full email list is being synced when we send email blasts. Marketo support hasn't been much assistance in figuring this out, other than telling us we could buy more API calls.
Oh also, I should mention that we are using Muv as our integration partner (between Marketo and NetSuite).
Valerie
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Re: How to avoid exceeding API call limit, because of (one off) bulk email
Hi Valerie,
And as awesome as I think our emails are, we aren't getting that many email clicks or visits off our email blasts.
It might be because one of your leads is clicking many times (antispam do) and is triggering the sync multiple times. Try to add a time limit (run once every ...) to your trigger.
-Greg
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Re: How to avoid exceeding API call limit, because of (one off) bulk email
Yeah that's how we're trying to avoid the limit right now as well, but it's vulnerable for mistakes and quite some work.
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Re: How to avoid exceeding API call limit, because of (one off) bulk email
Have you explored if disabling sync temporarily is an option with your Netsuite <> Marketo integration?
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Re: How to avoid exceeding API call limit, because of (one off) bulk email
Would be simple to disable the Marketo API user (though not programmatically yet) but then you're depriving yourself of the data when you need it.
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Re: How to avoid exceeding API call limit, because of (one off) bulk email
How would I be able to disable the API user? And wouldn't this conflict all information send through Munchkin? And therefor kill all other workflows as well. Some of the flows we use are about usage on our platform.
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Re: How to avoid exceeding API call limit, because of (one off) bulk email
Munchkin API calls are not counted toward your daily REST and SOAP limit. So I don't see the relevance. You need to be explicit about everything you're doing as none of us can figure out why API consumption is necessary. Tell us everything you're doing with the API: which endpoints you're calling and why.
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Re: How to avoid exceeding API call limit, because of (one off) bulk email
They aren't counted as our daily limit? Wow than I'm a bit lost as well.
How will I ever be able to explain everything than happens in our instance, I will have to dive in to it now, because I have no idea why this amount is rising so much with bulk mails. Any idea how and where I can get a look in the individual calls?
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Re: How to avoid exceeding API call limit, because of (one off) bulk email
HI Ronald,
In the admin->webservices, if you click the number of API consumed, you will have the detail per API user. Hopefully (and this is strongly recommended), you will have different users for the various applications.
-Greg
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Re: How to avoid exceeding API call limit, because of (one off) bulk email
Thanks all of you for contributing to a solution and better understanding from my side.
I've seen that area before, unfortunately there isn't much distinction between functionalities that we use.
That's why I always thought it must have been the Munchkin code. Any other ideas?
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Re: How to avoid exceeding API call limit, because of (one off) bulk email
I've seen that area before, unfortunately there isn't much distinction between functionalities that we use.
By "distinction" you mean all your API users are evenly dividing the API calls, and all of them equally increase when you send, to the point that limits are exceeded?
What are all the different integrations you have running? Something is just not right here.
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Re: How to avoid exceeding API call limit, because of (one off) bulk email
With distinction I mean, what Greg referred to earlier, users per application.
Right now 95% of the calls are with one user. As I haven't setup the the instance I don't know exactly what is happening and why.
My next step is to sort out if and what we are sync(ing) and how this is done... Will get back to you guys as soon as I have more details.
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Re: How to avoid exceeding API call limit, because of (one off) bulk email
Hi Ronald,
One first sanity move you can make is to have the various apps using the API to use different Marketo API Only users. This will enable you to track who is faulty one.
-Greg
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