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Are you sure it's not google blocking these?
I just checked on our active campaign with Form 2.0. We started with Form 2.0 on March 7 and those fields were populated until April 13-17 (some day in between). After April 17 I don't see any record on this campaign with these fiels populated. Something must have happened. Any Marketo update around those dates?
After doing a little more research, my guess is this is a Google issue as Josh mentioned. The timing coincides with Google turning on "secure search" for AdWords. http://searchengineland.com/official-google-brings-provided-ads-will-withhold-search-query-data-paid-clicks-188750.
Not sure what we're going to do for tracking search phrases from leads to opportunities to deals now. At best we can tag landing pages with campaign information. Basically we're losing the ability to properly evaluate any paid or organic search efforts.
@Mike. Yep. That is what Google is doing. Google makes a huge portion of money on incorrect or improperly targeted campaigns, and this will only increase that by eliminating our ability to know the keywords that are working. Instead, we get to test by spending.
Do no evil, huh?