2 Replies Latest reply on Jul 12, 2017 9:24 AM by Rachel Noble

    A/B test on sending email only to 50% of target audience

    Lena Masrialterman


      Please help me out on building a flow for the following test:

      I want to test having a reminder vs. not having a reminder for a promo. So basically 1 reminder should be only delivered to 50% of target audience. I have availability only on doing it via smart campaign not a batch one.  

      I was thinking either of adding random sample to the email with 50% to the certain email and 50% - blank, but not sure whether this can work. Please advise.


      Attaching a screenshot with the entire flow where I: send first invitation email -> wait till certain date and time -> remove everyone who has registered from the flow -> send this test reminder.


      Many thanks in advance!