We're looking for a data/lead enrichment platform that integrates with Salesforce and Marketo.
We're open to other options, but so far we've evaluated Workbench/Netprospex owned by Dun & Bradstreet and LeadSpace.
Our primary goals:
- Update existing invalid contact and company data (missing emails, invalid emails)
- Enrich new and existing contact and company data (in batch and ongoing ad hoc updates)
- Identify and add net new prospects to Salesforce / Marketo based on our key buyer personas
Thanks in advance for your thoughts on either vendor we're reviewing or others we should consider!