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Data/Lead Enrichment Vendor Recommendations

Question asked by Alexis Shamsi Hughes on Jul 8, 2017
Latest reply on Aug 16, 2018 by Alejandro Antonini

We're looking for a data/lead enrichment platform that integrates with Salesforce and Marketo.

 

 

We're open to other options, but so far we've evaluated Workbench/Netprospex owned by Dun & Bradstreet and LeadSpace.

 

 

Our primary goals:
- Update existing invalid contact and company data (missing emails, invalid emails)
- Enrich new and existing contact and company data (in batch and ongoing ad hoc updates)
- Identify and add net new prospects to Salesforce / Marketo based on our key buyer personas

 

Thanks in advance for your thoughts on either vendor we're reviewing or others we should consider!

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