I want to break up my database into 4 groups:
1: Inbound Leads (any form fills)
2: List Leads (any leads from a tradeshow list, etc. but not Inbound)
3: Active Leads (leads who have taken an action in the past 12 months -- form fill, webpage visit, email open, email click)
4: Inactive Leads (leads who have NOT taken an action in the past 12 months -- form fill, webpage visit, email open, email click)
The reason being is, we'd like to create a new email campaign for Inbound leads, separate from the rest of the database. Then, we'd like to have another campaign for List Leads. On top of that, we'd like to separate out the send days for Inactive Leads and Active Leads (active leads will get emails more often).
Do you all think I should use segmentations? If so, would I just have 1 list per segmentation? Or, is it better to use Smart Lists, that way I don't have to worry about a Default segmentation?