5 of 5 people found this helpful
Literal opens (in the Activity Log) do not exist for the text version, since text variants can't download the essential tracking pixel.
In an Email Perf Report, you'll see "synthetic" opens counted for anyone who clicks, regardless of whether they downloaded the pixel.
It's not possible to know who opened the text version but didn't follow the CTA.
2 of 2 people found this helpful
Okay. Thanks for the clarification.