4 Replies Latest reply on Jul 5, 2017 2:41 AM by Luben Solev

    Personalisation in non-English

    Luben Solev

      Hi All,

       

      Do any of you know of best practice advice on how to deal with personalisation in different non-English languages.

       

      I know that German has some needs around salutations (It is not as simple as Mr & Ms aparently) and other European languages such as Czech and Bulgarian change the way a person's first name or last name is written when used in a salutation.

       

      Examples - My name in Bulgarian is 'Любен', but in a solutation it would be 'Любене'.  And two examples from Czech - 'Bohonek' becomes 'Bohoňku' and 'Svoboda' becomes 'Svobodo'.

       

      We do email marketing in a lot of different EMEA languages (Czech, Danish, Dutch, Finnish, Hungarian, German, Norwegian, Polish, Slovakian, Spanish, Swedish and Turkish with more coming on stream this year) and thus I wanted to see if there is a good centralised source of info on how to deal with linguistic issues such as this.

       

      Thanks in advance for any help you can give.

       

      Luben

        • Re: Personalisation in non-English
          Gerard Donnelly

          Hi Luben Solev,

           

          I have had similar pains.  I don't think there is a library or anywhere you can get a clear set of answers.  The only way I have found to deal with these is through creating velocity scripts ( http://developers.marketo.com/email-scripting/ ).

           

          I have pasted an example of the German salutation velocity script I created.  It is definitely not nice code and doesn't stick to the DRY (don't repeat yourself) best practices, but it works. Sanford Whiteman would probably know best about this topic. 

           

          I create a velocity script token at the program level. All of the double ## are comments to explain what is happening. 

          I call mine {{my.EmailSalutation}} and then just reference it at the very top of the email.

           

          ##check if the Salutation is Herr

          #if(${lead.Salutation} == "Herr")

          ##if the Salutation is Herr, use the salutation 'Sehr geehrter Herr'

          #set($greeting = "Sehr geehrter Herr ${lead.LastName},")

          ##check is the Salutation is Frau

          #elseif(${lead.Salutation} == "Frau")

          ##if female, use the salutation 'Sehr geehrte Frau'

          #set($greeting = "Sehr geehrte Frau ${lead.LastName},")

          ##check if the Salutation is Herr Dr.

          #elseif(${lead.Salutation} == "Herr Dr.")

          ##if the Salutation is Herr Dr., use the salutation 'Sehr geehrter Herr'

          #set($greeting = "Sehr geehrter Herr Dr. ${lead.LastName},")

          ##check if the Salutation is Frau Dr.

          #elseif(${lead.Salutation} == "Frau Dr.")

          ##if Frau Dr., use the salutation 'Sehr geehrte Frau Dr.'

          #set($greeting = "Sehr geehrte Frau Dr. ${lead.LastName},")

          ##check if the Salutation is Herr Prof.

          #elseif(${lead.Salutation} == "Herr Prof.")

          ##if Herr Prof., use the salutation 'Sehr geehrter Herr Prof.'

          #set($greeting = "Sehr geehrter Herr Prof. ${lead.LastName},")

          ##check if the Salutation is Frau Prof.

          #elseif(${lead.Salutation} == "Frau Prof.")

          ##if Frau Prof., use the salutation 'Sehr geehrte Frau Prof.'

          #set($greeting = "Sehr geehrte Frau Prof. ${lead.LastName},") 

          ##check if the Salutation is Herr Prof. Dr.

          #elseif(${lead.Salutation} == "Herr Prof. Dr.")

          ##if Herr Prof. Dr., use the salutation 'Sehr geehrter Herr Prof. Dr.'

          #set($greeting = "Sehr geehrter Herr Prof. Dr. ${lead.LastName},")

             

          ##check if the Salutation is Frau Prof. Dr.

          #elseif(${lead.Salutation} == "Frau Prof. Dr.")

          ##if Frau Prof. Dr., use the salutation 'Sehr geehrte Frau Prof. Dr.'

          #set($greeting = "Sehr geehrte Frau Prof. Dr. ${lead.LastName},")

          #else

          ##otherwise, use this Salutation

          #set($greeting = "Sehr geehrte(r) Frau/Herr ${lead.LastName},")

          #end

          ##print the greeting and some content

          ${greeting}

          4 of 4 people found this helpful