I have not yet found a best practice nurture campaign setup. I would love to find out what people here currently do.
Things I'm really interested in knowing:
Do you move people between streams based on a score field for the nurture campaign or through behaviours?
If you say behaviours then what does that look like? Opens x emails, clicks x emails, downloads content etc...
Some other things I'd like to know:
How much content in each stream?
How do you decide cadence? Does in decrease as you move streams?
Do people have the ability to binge on the content? Can a lead consume content faster than the cadence.
Anything else you see relevant.
I know this is open ended. I just want to get some good pointers to move forward with.