I have a situation: we have an application that capture leads + plenty of other information and send it to SFDC. We can also capture the Marketo cookie value and send it to SFDC and from there to Marketo.
Once the cookie value arrives into Marketo into a dedicated custom field, what is the simplest way to trigger an associatelead ?
Does one of the webhook platform offer this capability out of the box? Is there another way ?