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Activate trigger campaign based on data value change to a specific form field

Question asked by Halid Delkic on Jun 20, 2017
Latest reply on May 7, 2019 by Sanford Whiteman

Hi there,


I’m looking for a way to activate a trigger campaign based on a data value change, to a single field, as a result of a form submission.


Here is a scenario to clarify what I’m looking for in a possible solution. Any advice or real-world examples are welcome.


Known lead completes Form A, and populates Field A with Option A.

n.b. Field A is a standard Contact Me field which appears on live forms across multiple campaign landing pages at any one time.


On their next response the same lead submits Form B, but populates Field A with Option B.


I want to be able to set up a trigger campaign to identify, in real time, when this change happens in order to trigger a flow task.


I tried combining Data Value Changes trigger (e.g. Field A New Value = options A, B or C) with Filled Out Form filter = Form B.

This doesn’t quite work as Field A new value may be updated from a different form altogether that is not in this equation but would still meet the above criteria.


Ideal solution (at least in this instance) would be in a Smart Campaign to select Form B in a Fills Out Form trigger and have an option under Add Constraint to specify which changes to listen out for, before progressing the lead into the Flow section.

Or even if it was possible to set the criteria for a lead to meet both Data Value Changes and Fills Out Forms triggers before continuing.


As it stands these options don’t exist.


Any thoughts?


Thanks in advance,