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Balancing Engagement and One-Time Programs

Question asked by 1ff938cddaf0fa01cf5a9993929cd1628480c83a on Jun 16, 2017
Latest reply on Jun 16, 2017 by Kim Allen

We're just going live with engagement programs (woohoo!). I'm curious as to how other companies balance engagement programs with one-time programs. For example do you...

  • Send everything through engagement programs
  • Send engagement programs as 1:1 personal style emails and one-time programs as from the company
  • Something else?


What I'm running into is if someone is in an engagement program but we have a new something, like a webinar, I don't want to inundate them with emails because they are getting the engagement program and the one-off. I know I can pause engagement programs but we create enough new content that I think I would be forever pausing those. So how does your company do it?


Currently, if it helps, our engagement programs are by persona and the streams align with the buyer's journey.