5 Replies Latest reply on Jun 16, 2017 2:18 PM by Elizabeth Dack

    Drip nurturing vs. Smart Campaigns

    Elizabeth Dack

      Hello,

       

      In regard to email marketing, can someone explain the difference between an engagement program and a smart campaign? Why would I create an engagement program when I can create a flow within a smart campaign that delivers streamed content?

       

      Thanks!

       

      Elizabeth