5 Replies Latest reply on Jun 13, 2017 3:27 PM by Sanford Whiteman

    Tracking Email Links with UTM strings

    Vipula Dhamija

      Hi

       

      I am able to track utm parameters in the form as hidden fields. But I want to track different links in the email with the help of UTM in Salesforce. I added utm in the url and created marketo trigger campaign

       

      Flow is very simple change status in SFDC campaign- Responded.

      But this is not working. I ran a report in sfdc with these utm parameters but not showing any result.

      Is this the right way to do it or Should I try any other way?

       

      Thanks

      Vipula

        • Re: Tracking Email Links with UTM strings
          Balkar Singh

          Vipula Dhamija - The UTM Fields are populated when a lead has filled out the form, while the Clicks Link in Email is prior to the form fill. This may be happening due to the same, since when the link in Email is clicked - the UTM Field values aren't populated yet.

          You could use the trigger Fills Out Form, with the constraint of query-string parameters and Web page.

          1 of 1 people found this helpful
            • Re: Tracking Email Links with UTM strings
              Vipula Dhamija

              Thanks, Balkar Singh.

               

              But we are not using the form just the link from website (not a MKTO LP).

              Is there any way do track the email links which are not marketo landing pages.

               

              Thanks,

              Vipula

                • Re: Tracking Email Links with UTM strings
                  Balkar Singh

                  Vipula Dhamija - To clarify and confirm, UTM capture works in Marketo based on a Form Fill, which picks value from the URL string. The link needs to be enabled for Marketo tracking.

                  However, even if the link is tracked, Marketo's default functionality won't capture the UTM Field info without a form fill.

                    • Re: Tracking Email Links with UTM strings
                      Vipula Dhamija

                      Hi Balkar,

                      We have Marketo tracking enabled for the links and tracking the links in a campaign by trigger marketo campaigns.

                       

                      Is there any other way we can track non marketo LP links in MKTO&SFDC?

                       

                      Thanks

                        • Re: Tracking Email Links with UTM strings
                          Sanford Whiteman

                          As Balkar said, the natural integration between Marketo fields and UTMs or other URL parameters occurs on pages that

                           

                               1. include Marketo's Munchkin JS analytics code (note this isn't just "Marketo LPs," as any site you control can run Munchkin)

                               and/or

                               2. contain a Marketo form (which, again, isn't just Marketo-hosted pages)

                           

                          However, it is also possible to move UTM values into Marketo fields even if the lead's only interaction is via Clicks Email activities. You can pass {{trigger.tokens}} to a webhook, which will then parse out the individual param names + values and you can map them back to lead fields.

                           

                          Or you could hard-code all the possible choices in the Clicks Email trigger constraint, though this could get cumbersome in the extreme.

                          3 of 3 people found this helpful