So we are relatively new to Marketo and being a media company running digital publications, we use it a bit differently that most people. In order to ask the questions properly, you'll need some insight on how we set up our forms:
Being that we publish a ton of content and the form requirements change often, we decided to use a unique form for each individual marketing program we run. Tied to the individual program form is a unique smart list that we use as our "Sign Up List" which pulls anyone who has filled out the program form. There are two fields on our sign up lists that we can't seem to get to work properly. We are looking for the following:
- Date of Download (Date of Form Submission)
- Referrer Link
I know that Marketo tracks Date Modified and Original Referrer but there are two problems here:
- Date Modified changes if they trigger any other data value change after filling out the form in the program
- Original Referrer link (as far as I can tell) only shows the link used when they first came into Marketo as a new contact. And even if that's not the case, would change if they filled out a different form.
I'm basically looking for a snapshot here, as "stamp" if you will. A static listing that they filled out this unique form on this date and they came from this link...and these values should never change (unless they fill out the form again for whatever reason). Am I missing something here? Any help would be greatly appreciated! Thanks in advance!