When implementing Lead Scoring in a Global Instance there are a few challenges to face.
Some questions that come to mind could be:
- Are all countries following the same scoring model?
- Do we need consistency so we can compare country by country?
- Is flexibility the most important thing?
Another challenge that I have identified is:
If there Scoring Models are country or regional based. What rules can you implement so your records are not impacted by others implemented in different countries?
I have created some Inclusion Lists where I make sure that only people in the specific countries get scored by my model.
I would appreciate any thoughts and suggestions please!