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Using "buttons" in SDR automated emails - thoughts?

Question asked by Darrell Alfonso Champion on Jun 1, 2017
Latest reply on Jun 4, 2017 by Alex McLennan

I saw this tactic used before and really liked it, some companies were doing it, and then I haven't seen anything in a while.


The idea is that the SDR email is a personal note, but has buttons such as "Yes, I'd Like to See a Demo" and "No, Not Right Now" .


Which is more convenient for the recipient but also hints that the email is probably automated and not from a real person.


I'm looking forward to testing this in small batches at first, but am keen to hear if others have had success with it, and what buttons/calls to action have been used.