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We are currently using a work-around, as I don't believe you can write Marketo custom object data over to SalesForce.
Instead, we are running a program that looks for a change on the custom object, then writes the webinar answer data to a custom field in Marketo.
Those fields, you can build in SalesForce, then when the Leads sync, the data populates correctly.
Its not ideal, as you can clutter up your fields in Marketo, and have to build fields in SalesForce as well.
Custom Object Webinar Survey Questions:
Build a custom field for each Answer in Marketo.
Build the Program based on Trigger "has survey results":
Hi Salem and Iryna,
This is very helpful.
I am working on similar problem: we have SFDC custom data object, one field is email. We want to use that email to be able to send an alert to that email from Marketo. Since Marketo can't tokenize CDO values, and we are playing about writing that value to a custom field in SFDC...