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Quick questions on Facebook pixels

Question asked by Darrell Alfonso Champion on May 28, 2017
Latest reply on Dec 2, 2019 by Leticia DoPrado

A little new to this! We are launching Facebook ads pointed at Marketo landing pages.

 

To track conversions, should the Facebook pixel go on both the landing page and the thank you page or just the thank you page? Both are in Marketo.

 

If a user finds the thank you page organically, will it affect the conversion report in Facebook?

 

Do we need multiple Facebook pixels for different Facebook ads?

 

Thanks!

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