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What KPI reports (for B2B) do you find most helpful?

Question asked by Leanne Persang on May 26, 2017
Latest reply on May 30, 2017 by David Gaible

We are just getting into RCE training, and have been asked what are our KPIs by the trainer. We are new to reporting and are not sure what are the best KPIs to report on. So, I am curious what B2B KPIs do you report on that can be tracked in Marketo? Thanks for your input!