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Hi Michael - it sounds like you are going down the right road thinking Segmentation and dynamic content here.
You're talking about multiple lists (I'm going to assume you mean static lists have been built here) each needing to receive a different email with a different signature.
You have two choices - you can just send completely different emails to people in different lists (you'll need a new email program or smart campaign for each one, and you'll need an individual email asset built for each list), or you could go down the road you've started to go down and build it using dynamic content, send the email to all people in all lists, and perhaps use "Member of List" as your criteria in your segmentation to ensure that people get the right content/snippet sent to them through dynamic content.
Thanks for reaching out Veronica. I have conceded to go with send completely different emails to people in different lists
The penny hasn't dropped yet and I have a deadline
But am going to nut it out next week with the team
Thanks for your help!
Not sure what you meant by "if I use Segmentation, it isn't by State, it is by signature" as there's no rule that says that Segmentations need to be geographic.
Using a Segmentation for signatures is totally fine (as long as you have < 100 different signatures).
A Member of List filter can define the Segments in a Segmentation, so each lead's segment directly reflects its membership in one of multiple (mutually exclusive) lists.
Then use either a Dynamic Snippet or Velocity (Email Scripting) to use a single email for the entire batch.