7 Replies Latest reply on Jun 14, 2017 9:36 AM by Aaron Dear

    Facebook Lead Ads: empty name fields in Marketo after submission

    Aaron Dear

      The Issue:

      Our FB Lead Ads currently use 3 fields:

      1. Full Name
      2. Company Name
      3. Email


      However, the Full Name field isn't seen in Marketo - so they hit the database with just an email address and company.

      Stranger still, if I separate the Full Name field into First and Last Name, I get the Last Name, but not the First Name, which leads me to suspect something's amiss with the First Name field.

      If I go to fill the form out again on Facebook, my details (including full name) are populated, so FB remembers - just Marketo does not.



      Marketo's mapped fields - FB Support noted double-mapping could cause problems, so I unmapped "Full Name" when testing "First Name" and "Last Name", and I also tried mapping the converse (Full Name mapped, First+Last unmapped).

      Screen Shot 2017-05-25 at 11.28.41 AM.png

      Here are the fields used in our FB Lead Ads:

      Screen Shot 2017-05-25 at 11.23.28 AM.png

      Any thoughts appreciated! What are common FB Lead Ads-related issues you've seen that could be messing with this?